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Crémieux opens on Savile Row

Savile Row welcomes luxury menswear brand Crémieux to the prestigious street

The Pollen Estate are delighted to announce the arrival of world-renowned menswear brand Crémieux to the global epicentre of bespoke tailoring, Savile Row. Located at 37 Savile Row, the brand will open its doors from Friday 21st May.


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Founded in 1976, Crémieux is a family-owned luxury menswear company that works with the finest materials in the market to create clothing that is both modern and timeless, with style and sophistication that hovers above trends, but an overall aesthetic that is unmistakably of the moment. Their pieces exemplify the delicate balance between interesting, vintage-inspired design details and a clean, versatile everyday silhouette. Each collection is proudly tailored in the best factories across the European continent, since uncompromisable quality is the most important aspect of the business.

It is incredibly appropriate that Crémieux is opening on the Row as it was whilst studying in London that Daniel Crémieux’s vision for the brand was born, inspired by the stylish elegance of braces, badges, and checked pullovers worn with pride by university students. Now, under the full direction of Daniel’s son, Stephane, Crémieux has become a symbol of superior quality with unparalleled attention to detail. The company’s reputation for excellence is renowned worldwide, with stores throughout the US and distribution in many countries.

Stephane remarked of Crémieux’s arrival to the Row: “We are delighted to be opening our doors on Savile Row, I remember coming to London from Paris for a men’s shopping weekend with my father, when he would go to his tailor on Savile Row. To open a store on Savile Row has been a dream come true for me and I know for my Father’s too, we look forward welcoming our UK customers to our new home here on Savile Row’

Julian Stocks, Property Director of The Pollen Estate commented “We are thrilled to welcome Crémieux to Savile Row and believe they will be a great addition, we look forward to working with them on a shared vision for the street.”

The doors of 37 Savile Row will open for Savile Row’s latest arrival Crémieux on Friday 21st May. Visit for further information.