On January 21, Great British Brands published its seventh edition with the theme ‘We Can Be Heroes’. Features include why brands need to embrace artificial intelligence by the chair of the UK government’s AI Council and author of How To Speak to Robots, Tabitha Goldstaub MBE; Rory Sutherland asks whether brands should be morally dictatorial
in their marketing and advertising campaigns; Ben Goldsmith argues that nature should hold a metaphorical seat at the boardroom table so that it’s front and centre of everything a business does – and Farrah Storr talks to Roksanda CEO Jamie Gill about diversity in the fashion industry.
Model Erin O’Connor is on the cover wearing Richard Quinn.
Editorial director Lucy Cleland comments: ‘This year we’re celebrating businesses as heroes – quite frankly, businesses that have not only survived but thrived in the most challenging of circumstances are all heroes, as once again, they have had to contend with some major curveballs. But, despite this, brands have adapted and shown creativity and resilience, very often putting their communities and a more considered and sustainable way of working front and centre. We know more (and bigger) challenges lie ahead but reading this year’s brand stories, I feel assured that they are getting match fit and by remaining nimble, fearless and ever ready to utilise the technology that will make them less wasteful, more consumer conscious and exciting, there’s no reason why they won’t rise to them.’
Managing director Jeremy Isaac says: ‘We are thrilled to be publishing the 2022 edition of Great British Brands in partnership with such a strong list of both established and emerging luxury brands. With luxury spend set to grow strongly, as we move out of the confines of the past two Covid impacted years, Great British Brands will continue to provide a year-long print, digital and social media platform helping to support our partner brands reach Country & Town House’s engaged audience. We are especially excited about the opportunity that our migration to a .com URL in early 2022 will offer to all our brands in reaching a much larger international readership.’
Great British Brands ‘We Can Be Heroes’ was published on 21 January and can be bought direct from our website or from the newsstand where it is bagged with the Jan/Feb edition of Country & Town House.