SAVILE ROW ANNOUNCES THEATRE OF CRAFT: A JOURNEY INTO THE WORLD OF BESPOKE TAILORING
To mark the reopening of Savile Row and easing of retail restrictions, The Pollen Estate is delighted to announce Theatre of Craft, a two week-long event in which visitors will have the opportunity to fully immerse themselves into the world of bespoke tailoring. Commencing on April 12th, visitors to the street will be taken through each stage of crafting and caring for a bespoke garment.
The experience will kick-off in Savile Row’s recently launched coffee bar and gallery space, The Service, where an exhibition by Dugdale Bros & Co showcasing the journey of a Savile Row suit from raw fibre to finished garment. From here, following takeaway coffee brewed by expert baristas from The Fresh Coffee Co., visitors will be invited to promenade Savile Row to witness the bespoke process in action. On the East side of the prestigious street, visitors will observe the craftsmen and women, who devote themselves to producing the pieces, at work in their studios. Meanwhile, on the West side of the Row, the focus will be on the processes of repair; with installations including pattern cutting, leather work, and hand embroidery from new arrivals Savile Row Valet, Hawthorne & Heaney, and Dobrik & Lawton.
As part of the Theatre of Craft, The Craft of Cloth exhibition will celebrate the rich history, skills, and pride of the British textile industry. Taking place at The Service, 32 Savile Row, the exhibition has been curated by world-renowned Huddersfield cloth merchant Dugdale Bros & Co., alongside creative studio and co-founders of The Service, Department Two. Featuring textural artefacts from Dugdale 125 year old archive, alongside an exhibition by photographer Arran Cross, the showcase will tell the story of the cloth making process, from raw material to finished garment.
On the arrival of Theatre of Craft, Property Director of The Pollen Estate, Julian Stocks said ‘We are delighted to see the tailors doors open following restrictions and look forward to welcoming customers down to immerse themselves in our community and to give them an insight to the world of tailoring.
The Theatre of Craft will be taking place from 12th April 2021, along Savile Row.
8am — 4pm Mon- Fri
9:30am — 4pm Sat
